The Role of Social Media in Shaping Political Discourse: A Comparative Study of the US and Canada

Abstract

Social media platforms have revolutionized the way political discourse is shaped, allowing for unprecedented levels of engagement and information dissemination. This comparative study explores the role of social media in influencing political discourse in the United States and Canada. We analyzed political content from Facebook, Twitter, and Instagram during key election periods in both countries, focusing on user interactions, the spread of misinformation, and the role of social media influencers. The findings reveal that while social media fosters political engagement and debate, it also amplifies polarization and the spread of false information, particularly in the US. In Canada, social media’s impact is less polarized but still significant in shaping public opinion. The paper concludes with recommendations for regulatory frameworks to mitigate the spread of misinformation and promote responsible use of social media in political contexts.