Influence of social media on online shopping decisions of customers: A Study of Punjab
Keywords:
Influence, social media, online shopping, customersAbstract
The purpose of this study paper is to investigate the intriguing area of the influence of social media on the decisions that customers make regarding their online buying practises, with a particular emphasis on the dynamic region of Punjab. Individuals' communication, interaction, and decision-making processes about purchases have been fundamentally altered as a result of the proliferation of social media. In this context, the purpose of this study is to investigate the complex link that exists between social media platforms and the behaviour of customers who shop online. An overview of the historical context of social media and its development as a crucial role in the landscape of online buying is presented at the beginning of the article. An exhaustive literature review draws attention to the theoretical framework that underpins the study and synthesises past research, so setting the groundwork for the investigation that is now being conducted.
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