The Role of Emotional Intelligence in Satisfaction of Customer in Tourism Industry in India

Authors

  • Ansh K. Aneja Assistant Professor, College of Hotel and Tourism Management Studies, Mumbai

Keywords:

Emotional Intelligence, Customer satisfaction, Tourism industry, Self-awareness, Self-regulation, Motivation, Empathy, Social skills, Maharashtra

Abstract

The idea of emotional intelligence and its outcomes definitely stand out during the beyond twenty years, especially in the scholarly local area. Various investigations have associated it to buyer bliss, which is currently a main concern for advertisers. The capacity to perceive, comprehend, and deal with one's own feelings as well as those of others is known as emotional intelligence. The four primary parts of the EI worldview were feeling acknowledgment, grasping, regulation, and use. The EI had a major part to play in how well we comprehended how well representatives performed working. An individual with compelling emotional intelligence will actually want to perceive and deal with his own feelings as well as those of others, which will further develop execution and efficiency at work. The three authoritative responsibility parts of full of feeling responsibility, continuation responsibility, and standardizing responsibility all had positive associations with the EI. The objective of this study is to all the more likely figure out how emotional intelligence (EI) impacts buyer satisfaction inside the setting of Maharashtra's tourism industry. The review utilizes a quantitative examination technique and organized polls to assemble data from 180 travellers. The information was investigated utilizing distinct measurements, and the relating speculations were assessed utilizing the Pearson Connection Coefficient at 0.05 alpha levels. The discoveries exhibited a critical halfway connection between emotional intelligence and explorer joy. Emotional intelligence hugely affects buyer satisfaction.

References

Ball, S., Horner, S., & Nield, K. (2007). Contemporary hospitality and tourism management issues in China and India: today's dragons and tigers. Routledge.

Cheng X., Li J. Y. (2020). The impact of virtual tourism experience on stress and emotion under the constraint of epidemic situation at home. J. Tourism 35 13–23.

Conklin, P., Powaga K,Lipovetsky S. (2002) ,Customer satisfaction analysis :Identification of key drivers ,European journal of Operational research, 154, 819-827.

Danquah, E. M. E. L. I. A., & Wireko, T. B. (2014). The impact of each element of emotional intelligence on customer service delivery: A customer satisfaction perspective. International Journal of Sales & Marketing Management Research and Development, 4(2), 9-20.

Danquah, E., Wireko, T. (2014). The Impact of Each Element of Emotional Intelligence on Customer Service Delivery: A Customer Satisfaction Perspective. International Journal of Sales & Marketing Management Research and Development, 4(2), 9-20

Daskalopoulou, I., & Petrou, A. (2009). Urban tourism competitiveness: networks and the regional asset base. Urban Studies, 46(4), 779-801.

Dwyer, L., Forsyth, P., Spurr, R., & Hoque, S. (2010). Estimating the carbon footprint of Australian tourism. Journal of Sustainable tourism, 18(3), 355-376.

Fang S. J., Li Y. Q., Fu Y. X. (2019). Reparation or loss? A study on the service recovery strategy of tourist attractions based on the theory of emotional infection. J. Tourism 34 44–57.

Giardini, A., & Frese, M. (2008). Linking service employees' emotional competence to customer satisfaction: A multilevel approach. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 29(2), 155-170.

Gong H., Shi K., Lu J. H. (2012). Emotional labor and life satisfaction of tourism service employees in telecom service industry–the regulatory role of psychological relief. Soft. Sci. 26 98–108.

Huang Y. Y. (2021). Research on the influence mechanism of verbal and nonverbal behaviors of frontline employees on customer service recovery cooperation intention in the process of service recovery interaction. Tourism Sci. 35 52–72.

Jung, H. S., & Yoon, H. H. (2016). Why is employees' emotional intelligence important? The effects of EI on stress-coping styles and job satisfaction in the hospitality industry. International Journal of Contemporary Hospitality Management, 28(8), 1649-1675.

Kenbach, S., Nicola, S.S. (2005). The impact of service provider emotional intelligence on customer satisfaction. Journal of Service Marketing, 19 (2), 12-19.

Kuo N. T., Chang K. C., Cheng Y. S., Lai C. H. (2013). How service quality affects customer loyalty in the travel agency: The effects of customer satisfaction, service recovery, and perceived value. Asia Pacific J. Tourism Res. 18 803–822. 10.1080/10941665.2012.70835

Kuttainen,C,Iliachenko,E,Salehi-Sangari,E,(2005), Preadoption customer satisfaction with tourism websites: Conjoint analysis of electronic customer relationship management features, The AM2005 Academy of Marketing Conference, Dublin, Ireland, July 4-7, 2005.

Pai C. H., Ko K. M., Santos T. A. (2019). Study of the effect of service recovery on customer loyalty based on marketing word of mouth in tourism industry. Rev. Cercetare Interven?ie Soc. 64 74–84. 10.33788/rcis.64.6

Smironva E., Kiatkawsin K., Lee S. K., Kim J., Lee C. H. (2019). Self-selection and non- response bias in customers’ hotel ratings - a comparison of online and offline ratings. Curr. Iss. Tourism 32 375–389.

Suifan, T. S., Abdallah, A. B., & Sweis, R. J. (2015). The effect of a manager’s emotional intelligence on employees works outcomes in the insurance industry in Jordan. International Business Research, 8(9), 67.

Zhan X. J. (2012). An empirical study on the influence mechanism of emotional intelligence of tourism service employees on customer loyalty. J. Jiangxi Univers. Finance Econom. 2012 33–39.

Zhang H., Niu Z. B. (2013). The influence of trait optimism and state optimism on the service performance of firstline tourism service employees–Based on the framework of “role stress burnout work result”. Nankai Manage. Rev. 16 110–121.

Published

10-11-2023

How to Cite

Aneja, A. K. (2023). The Role of Emotional Intelligence in Satisfaction of Customer in Tourism Industry in India. Journal of Applied Optics, 44, 12–23. Retrieved from https://appliedopticsjournal.net/index.php/JAO/article/view/57