Influence of social media on online shopping decisions of customers: A Study of Punjab

Authors

  • Varun Dua Research Scholar, Faculty of Management & Commerce, Guru Kashi University, Talwandi Sabo
  • Dr. Parveen Kumar Garg Associate Professor, Faculty of Management & Commerce, Guru Kashi University, Talwandi Sabo

Keywords:

Influence, social media, online shopping, customers

Abstract

The purpose of this study paper is to investigate the intriguing area of the influence of social media on the decisions that customers make regarding their online buying practises, with a particular emphasis on the dynamic region of Punjab. Individuals' communication, interaction, and decision-making processes about purchases have been fundamentally altered as a result of the proliferation of social media. In this context, the purpose of this study is to investigate the complex link that exists between social media platforms and the behaviour of customers who shop online. An overview of the historical context of social media and its development as a crucial role in the landscape of online buying is presented at the beginning of the article. An exhaustive literature review draws attention to the theoretical framework that underpins the study and synthesises past research, so setting the groundwork for the investigation that is now being conducted.

References

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Published

04-03-2024

How to Cite

Dua, V., & Garg, D. P. K. (2024). Influence of social media on online shopping decisions of customers: A Study of Punjab. Journal of Applied Optics, 45, 18–23. Retrieved from https://appliedopticsjournal.net/index.php/JAO/article/view/67

Issue

Vol. 45 (2024): Special Issue 2024

Section

Original Research Article

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Copyright (c) 2024 Journal of Applied Optics

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